Food, Beverages & Tobacco Brand Loyalty Poll Whole Nigeria

Would discounts or ‘Buy 1 Get 1’ deals make you switch brands?

Promotional offers such as discounts, “Buy 1 Get 1” deals, and limited-time bundles are widely used by brands to attract new customers and encourage trial purchases. But do these deals actually influence consumer behavior enough to make them switch from their preferred brand?

This poll is designed to measure the impact of promotions on brand switching behavior. It seeks to uncover whether consumers are driven primarily by price incentives, or whether loyalty, quality, and trust play a stronger role in purchasing decisions.

Key questions this poll aims to answer include:

+ Are consumers likely to switch brands for a discount or promotional offer?
+ What types of deals are most effective (percentage discounts, free products, bundle offers)?
+ How large must the discount be to motivate trial?
+ Do promotions affect short-term purchases only, or can they influence long-term brand loyalty?
+ Are certain product categories more sensitive to promotional offers than others?

The insights from this poll will help businesses:

+ Design promotions that effectively attract new customers without eroding brand loyalty
+ Understand the balance between price incentives and quality perception
+ Identify the most responsive consumer segments to specific types of offers
+ Reduce churn and improve the ROI of marketing campaigns

By participating, respondents provide valuable information that helps brands optimize pricing strategies, promotional campaigns, and customer acquisition efforts.

This poll is particularly relevant for FMCG brands, retail chains, e-commerce platforms, and any business offering consumer goods where promotions and discounts are frequently used as competitive tools.

Your input will help determine whether deals are a short-term incentive or a long-term brand-switching driver.

Free Poll No payment for participants
Important Notice

This poll is intended for research and informational purposes only. The opinions expressed by participants reflect their personal views and experiences and do not represent the official positions of the organizers, sponsors, or affiliated organizations.

Participation in this poll is voluntary. Respondents may choose not to answer any question they are uncomfortable with. All responses are collected anonymously and will be analyzed in aggregated form only. No personally identifiable information will be shared with third parties.

The results of this poll are based on voluntary responses and may not be fully representative of the broader population. Findings should not be interpreted as definitive market conclusions, financial advice, or professional recommendations.

The organizers reserve the right to use the aggregated results for research reports, publications, marketing insights, or educational purposes.

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1 Have you ever switched brands because of a discount or promotional offer? *
2 Which type of promotional offer is most likely to make you try a new brand? *
3 How important is a promotion in influencing your purchase decision compared to other factors (price, quality, brand trust)? *
4 Would you switch to a new brand for a promotional deal if the product quality was unknown? *
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Ikechukwu Anaekwe
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Created
Mar 03, 2026
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Mar 03, 2027
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